The Opaline Blog

Where beauty, technology, and consumer behavior meet.

The Signal
Lotti Morrison · Feb 11, 2026

Is it Slow Season, Or Did Something Break?

Your calls are down. Your rankings look fine. Before you blame February, here's how to know if something actually changed. Google's AI is answering before patients click. Meta's algorithm changed what works. Here's what actually happened and what to do about it.

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The Signal
Lotti Morrison · Dec 19, 2025

The Signal: Inaugural Edition

How patients discover your practice is changing fast. Google killed Q&A and replaced it with AI. Likes don't matter anymore, saves and shares do. Here's what's actually happening and what to do about it.

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Marketing 101
Lotti Morrison · Jan 8, 2025

Understanding Customer Intention in the Modern Digital World with AI

Exploring the critical role of understanding customer intention, emphasizing the transformative power of AI. By decoding the "why" behind customer actions, businesses can create personalized, intention-driven strategies.

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Marketing 101
Lotti Morrison · Jan 6, 2025

The Fundamentals of Lifecycle Marketing

Lifecycle marketing helps engage clients at every stage, from leads to loyal advocates. Generating leads involves attracting interest, while nurturing focuses on building trust and guiding clients to book.

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Marketing 101
Lotti Morrison · Jan 1, 2025

What is considered AI in aesthetics (and what isn't)

From AI-powered facial analysis to personalized treatment recommendations, discover how tools and innovation are reshaping the aesthetics industry. Not everything marketed as "AI-powered" truly is.

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