Our Story

Hey there! I’m Lotti Morrison, and I started Opaline because I know firsthand how confusing and outdated the process of finding the right aesthetic treatments can be. As a mom in my 40s, trying to navigate my own beauty and aging journey while juggling, well... everything, I simply didn’t have time to book endless consultations just to figure out what I actually needed.

Here’s an accurate snapshot of me trying to find the right treatment:

💭 Wait… what exactly do all these lasers do?
💭 Do I want laser over tox?
💭 And if I go for tox, is it Botox, Daxxify, or Jeuveau?
🤯 Mind blown.
🙈 Delays booking.
📺 Back to watching Bravo.

I wanted a better way—something easy, personalized, and designed for the way we actually make decisions today. But when I started looking into it, I realized most aesthetic practices weren’t built to engage digital-first consumers like me. That’s when I saw the opportunity to change the game.

Opaline was born from a simple yet powerful idea: What if finding the right aesthetic treatments was effortless?

We built AI-driven tools that empower consumers to explore treatments with confidence—all from the comfort of home—while providing aesthetic practices with high-quality, data-backed leads. By focusing on personalization, convenience, and engagement, we’re making the entire experience seamless and intuitive for everyone.

Because beauty is personal, and finding the right treatments should be, too. ❤️